What is Search Engine Optimization (also called SEO) and how does this help our business to get more visibility and client?
Search Engine Optimization (SEO) is a mechanism that helps a website or web page to rank on Google or Bing when its searches. It is all about getting your webpage to appear high on search engines. There are various factors involved in order for the search engine to righty pull your specific webpage to rank higher in the SERP (Search Engine Result Page).
So how does it works?
Let’s understand this step by step.
When a user types in the search column of google (which is also called a query), the search engine provides the best possible result available on the internet. The sole goal of google is to provide exact information or almost exact information that a user is looking for online. The page that appears after hitting the enter button is called SERP.
This page has a number of results, numbered in accordance with their relevancy.
There is more to this result than appears on the SERP that catches one eye. Let’s look at a sample SERP of a query and understand how ranking and paid marketing are involved.
The query here is: Real Estate in Fremont
Structure of Search Engine
1. Paid Result- Pay per click (PPC)
So, the ranking on the SERP starts with PPC Ads- which means users/businesses pay google for placing these ads on top of the SERP. Users pay google for getting clicks. This section is the topmost section on the SERP and is reserved by Google for ads. This kind of advertisement is called pay per click.
2. Organic Searches
Just below the Ad section, there are other top 10 pages that appear organically for a query. These are the web pages that Google determines to be more relevant to the search queries. There are more results with the same query on various pages of google which again numbered on its relevancy and other metrics of Google. If you have patience, you can scroll to other pages as well.
3. Local results
If you search for a local business, Google will display an interactive map which has information of the business-like address, website, phone number, opening hours, etc. if you click one of these results you will be further going on the direction or website, depending upon what you choose.
These are three types of results you will probably see when you enter in the search column.
So, how it can help our target audience to find us on Google?
There are millions of users on the internet. Every day there are millions of queries received by Google. Google tries to fetch the most relevant information from its user.
In order to rank our webpage rank on Google to catch the eyes of our audience, there are various factors that play a role. An SEO Agency has experts who are doing this day in day out.
Let's understand important factors in order to rank our page on SERP-
A) On-Page Optimization
B) Off-Page Optimization
C) Technical Optimization
These optimizations are done to meet Google’s Algorithm and rank the webpage on SERP.
Today, we will go in-depth understanding of some metrics relevant for on-page optimization.
· SEO Title & Description
For all web pages on the SERP, you will see Meta Title and Meta Description.
Meta Title is also called SEO title and it is a phrase that describes the page. Just below the Meta title comes a brief description which gives a small description about the page, which means you can choose whatever meta title or description is relevant for your page. This title and description appear on the search result.
The title and description are a brief understanding of the webpage’s content. It gives a sneak-peak of webpage content to the user, with a few keywords in it. These keywords should also be evenly spread throughout that webpage. There is a specific guideline from google towards the number of words on Title and Description. The SEO title should be 60 characters long and the description should be about 160 characters long.
Learn more about writing titles and descriptions here.
There are other metrics for on-page optimization, apart from the title and description.
· Checklist for on-page optimization
o Keyword: Include your keyword in your URL to get maximum organic CTR
For example- for this blog my target URL is https://www.digimunati.com/post/seoforbusinesses
Simple, right?
o Keep your URL as short as possible
o Use your keyword once in every 150 words
o Embed Title tag modifier
o Front-Load your keyword in the title tag
o Use your keyword in H1, H2, H3 tags
o Optimize images
o Use Synonyms- no keyword stuffing
o Use External Links
o Use Internal Links
As said before there are millions of queries that Google receives every day.
These queries are nothing but some keyword (keyword) or phrases (long-tail keyword).
There is no denying that a user clicks on the first few results on the search engine. You’re ranking on the SERP for your relevant keyword defines how many visitors come to your website.
SEO is a process that first indexes your webpage on google, then brings traffic which also brings leads and conversion.
To get the most out of your webpage, speak with one of our representatives who can help you understand the strategy, and customize a budget that works especially for you. We believe in making long-term relationships with mutual trust and goals.